Lux – Lightbulb Package Design

Packaging design for lightbulb company

The Challenge
 
Lux produce affordable lightbulbs which are sold solely online.
 
Design By Day was tasked with creating a utility-focussed packaging design that would work across a large range of bulb types.
 
The Solution
 
A ‘no-frills’ approach was taken and a simple yet bold design established to position the bulbs in the affordable end of spectrum. The bulb type is displayed for easily consumer selection.
 
The colour-coded design is easily transferrable to other bulbs in the range with minimal fuss.
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